Facebook & TikTok Ads

Clean structure, creative testing, daily optimization, and tracking you can trust.

2–5× typical ROAS band
Daily optimization cadence
Creative concept pipeline
Server-side event options

Account structure (Facebook)

Naming & budgets

Consistent naming, isolated budgets for tests, protected scaling for winners.

Signals & events

Clean pixel events, enhanced conversions, and offline events if needed.

Safety & compliance

Ad policy checks, credit disclaimers, and industry-specific rules.

Creative testing (TikTok & FB)

Concepts → hooks

3–5 concepts, 2–3 hooks each. Rotate intros, proof, and offers.

Editing & pace

Shortcuts for captions, pacing, and native layouts. Cut losers fast.

Learning windows

Enough budget per ad set to exit learning with confidence.

Tracking & reporting

Events

Standard & custom events with parameter mapping to your CRM.

Server-side

Conversions API / Events API with hashed identifiers and deduplication.

Weekly report

Spend, CAC/CPA, ROAS, top hooks, next actions. Simple, readable.

Case studies

DTC skincare (FB)

  • ROAS: 1.4 → 2.8
  • CPA: −38%
  • Scaling: +120% spend with control
Before
After

Mobile app (TikTok)

  • CTR: +29%
  • CPP (trial): −33%
  • Top hook: UGC “before/after”
Before
After
Examples shown for illustration; performance depends on offer and market.

Testimonials

“Structure fixed the chaos.”

“Naming, budgets, and reporting finally made sense. Scaling felt controlled.”

Ecom owner — San Diego, CA

“Creative pipeline works.”

“Hooks and angles each week; quick edits and clear winners.”

CMO — New York, NY

“Numbers match CRM.”

“With CAPI and dedupe we trust CAC again.”

Growth lead — Chicago, IL

What you get

  • Ad account audit & launch plan
  • Creative briefs & copy angles
  • Daily checks; weekly report & next actions
Request scope & timeline